Wednesday, June 25, 2014

Putting it all together

One of the funnest parts of my job is figuring out how to make things work. This project was, well, right up my alley...puzzle pieces! I love a good challenge, and a retail client of BPI Media Group's needed help in creating a fun window display for their stores. As with most challenges, you learn and are better equipped for future tasks once you've got the puzzle solved.

  • The challenge: Wide-format produced window displays for retail client
  • The details: Cut puzzle-piece shaped materials to go on floor, hang from ceilings, stack on floor as mannequin risers and adhere as window decals.
  • The materials: fluorescent plexiglass (1/8" thickness in 48" x 96" sheets), 2" thick ultraboard (black/black/black), clear duratex cling material-printed, palight (3mm thick)-printed.
  • The tools: AGFA Anapurna M2500 wide format printer and Colex Router/Cutter.
  • The process: With assistance from BPI's graphic designer, Leisa, a puzzle template was created in vector format to allow the shapes to be sized based on the end use. Palight used to cover the flooring area was printed with a black outline to make the puzzle shapes stand out. Palight was cut into individual puzzles pieces then assembled as a solid base. Ultraboard was cut into puzzle shapes to create 4" and 2' risers for the mannequins to sit or stand in the window displays. Clear cling material was used to print the puzzle graphics and cut around the perimeter in the puzzle shape. And finally, the last piece of the puzzle...plexiglass in four bright hues (pink, purple, green and blue) were cut into individual puzzle shapes and drilled with 1/4" holes for hanging using clear fishing line from the ceiling. Some of the plexi puzzle pieces were even printed in white with brand messaging.
  • The results: Way cool brand messaging in a unique, bright and eye-catching window display for the client drawing in more customers to their store.

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Until next time...Elizabeth