Cultivate and Develop

The sales team at BPI Media Group is at it again. We're focusing on business development and want to help you do the same. With all the marketing tools at our disposal, we want to work with our customers (and future customers!) to help us all grow our businesses. Why partner with BPI to cultivate prospects and turn them into loyal customers?

• We have proven results with our existing customers. Just ask. We can provide case studies and references.
• Our customers stick with us because of the customer service and relationships we garner with them.
• Our expertise in both traditional, offset printing and newer technologies that come with digital printing are proof of the 70+ years of experience of our skilled press operators.
• Evolving technologies of print on demand and storefronts with real-time reporting help us provide the info our customers really need to know.
• Specialized solutions such as cross-media integration and data analytics allow us to show our customers how to have 1:1 communications with their target audiences.

Need more proof that we can help your business grow? Just look at our own sales...ask our sales team...we're growing and don't plan on stopping any time soon.

Until next time...Elizabeth

BPI's President Recognized

At a local event in Boaz, AL, earlier this week, BPI Media Group's President, Alan Davis, received quite an honor. He was named Boaz's Citizen of the Year at the Chamber of Commerce annual banquet. The award was presented at the chamber's masquerade gala after being nominated by peers from the community and came as a surprise to Alan. He has always been very involved in the community and school system where he serves on the city school system's school board (currently president of the school board). His involvement in the city, schools and business development locally are part of what make Alan the great leader we admire at BPI. Alan and his brother, Steve, are owners of BPI after their father, Rex, started the company in BPI. Their family members, including their wives and children, have worked at BPI in different capacities over the years and help contribute to the success of BPI.

You can read more about the award here.

Until next time...Elizabeth

Benevolence at BPI

If you want to know what kind of people work at BPI Media Group, you can always check them out on LinkedIn,FaceBook and Twitter for some, but there are some things you won't find posted on any of these social media outlets. One of the best-kept secrets is what amazingly generous people make up the team of BPI.

At a recent United Way ceremony, BPI was recognized for the largest per capita giving in 2012. That means our team contributed more than any other local business. Why? Because many of BPI's team members have been on the "needing" side of help before, so we believe in giving back and helping those in need. Ask those who have lost their homes to fire or struggled through tornado damage that affected the North Alabama area where BPI's plant and workforce are located, and you'll quickly see that they help one another through the tough times. This benevolent attitude was nice to be recognized, and BPI continues to give to various civic and non-profit organizations. There's even a Rex Davis Memorial Scholarship that is given to a local high school senior who would like to continue his or her education but may not financially be able to do so. BPI also donates all web development and print to Hospice of Marshall County. BPI is also an official sponsor of Parkinson's Walk Greenville, which is an event in my neck of the woods, Greenville, SC, to raise awareness of Parkinson's Disease since my Mom struggles this disease.

To see other community involvement, check out our "community" page of website.

Until next time...Elizabeth

Open Door Policy

I was reminded today why we shouldn't burn bridges and that leaving the door open can be the best policy. A customer who had worked with BPI Media Group for several years on the printing and mailing called today out of the blue. Does that happen often? No, but because of the strength and longevity of our working relationship, this customer knew they could dial me up, and we would be glad to help on a new project.

Whether you're a long-time, loyal customer to BPI or a prospect who's reluctant to check us out, we literally do have an open door policy. We want you to come check us out. We invite you to tour our plant, see our production work flow and meet the folks who will make your project go from inception and design to ink on paper or in mailboxes.

BPI loves visitors! We'd love to have you press check your next project, so we can show you the steps it takes from proof to press. We invite you to plan to visit us soon to learn more about ways we can help you with everything from simply printing a postcard to managing fulfillment through our web-to-print storefront system. You won't be disappointed, and the folks you meet at BPI who work hard for you would be thrilled to see you too!

Until next time...Elizabeth

Springing Forward

At BPI Media Group, we are springing forward with many of our customers. Together, we're streamlining ordering processes for collateral materials, utilizing print on demand and versioning and maximizing cross-media efforts to get customers the maximum ROI.

Springing forward to BPI means getting ahead...with our customers and with technology. Tech changes happen so quickly, that it seems like an app needs updating as soon as you've downloaded it. We're working to not only "keep up" but also to be a leader in our industry by offering things such a Insite proofing, flip books, custom pantone-mixing technology and reporting/dashboards for both cross media and web to print.

So, how does all this help you, BPI's customers? It means BPI has made the investments to offer you the very best and most efficient means to market your company and help you grow with us. We offer the very best from customer service to order tracking. I'm not just saying that because I work there...I'm saying that from experience because I was a BPI customer first.

Until next time...Elizabeth

Put Your Name on It!

I have to admit, when I get a piece of mail that has my name on it (besides in the address block), I get a little giddy. I love to see that marketers are using variable data to communicate with me 1:1. Now more than ever, it is imperative for companies to target their customers and prospects with a relevant message. What's more relevant than calling me by name and having a message that's tailored just for me?

Here are a few ways BPI Media Group can help you embrace 1:1 communications in your marketing plan:

• Variable Data on Direct Mail Using Digital Printing
• 1:1 Conversations via Personalized Landing Pages (aka pURLS)
• Data Segmentation to Create Relevant Messaging
• Versioning Collateral to Reach Different Groups of Customers and Prospects
• Cross Media Integration (such as QR Codes, eMail Marketing, Special Offers/Coupons)
• Personalized Give-Aways or Promo Items(think a personalized iPhone cover with your top prospects/customers' names to show you value their business)

Here are a few more examples of how you can create customized messaging to reach your customers and prospects with the most direct and relevant messaging.

Until next time...Elizabeth