After reading this article, I felt compelled to share it with you all. When considering your marketing mix and budgets, don't forget print. I don't say that as a print sales rep for BPI Media Group, but as a target for many marketers. The most effective way to get my attention is still through print. What about you?
Take a look at Why Are Marketers Blind to the Power of Print by Joe Pulizzi and let me know your thoughts!
My favorite quote from this article follows: The print vehicle is still the best medium on the planet for thinking outside the box and asking yourself tough questions based on what you read — it’s lean back versus lean forward. If you want to challenge your customers, print is a viable option.
Until next time...Elizabeth
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