After talking with a marketer today, I was reminded of the happy marriage between the web and print. This reminder was refreshing and brought a smile to my face because it nullifies the theory that the web is the be-all, end-all of print. I, along with BPI Media Group, are glad to prove that theory wrong!
With the birth of online ordering portals (aka, storefronts), this marriage between web and print was solidified. They not only simply coexist in the marketing world but also work in perfect harmony. Let me explain...
Wouldn't it be super-easy if all of your reps, district managers or branch offices could order versioned collateral material from corporate-approved branding? Yes! BPI's storefront solution makes this possible. You can even have corporate approve the orders to make sure one overly-eager rep isn't running up a big tab on print materials. Reviewing the ordering history and inventory levels via real-time reporting access also makes keeping tabs on use of collateral simple.
During and after this meeting today, I was excited about print again because now there are so many more ways to put ink on paper. It can be through the web where we as printers aren't having to compete for marketing dollars, but we can merge the print and online content, repurpose it for greater use (think e-newsletters and white papers)serve a broader audience. This audience is not only the internal sales and marketing team members but also the customers and prospects who receive the messaging via print and online mediums.
I am proud to declare the war is over between the web and print. We're working together quite nicely here at BPI./
Read more about how print is still alive and kickin':
- TIME Magazine and The Power of Print: Creating and Continuing the Conversation
- Web-to-Print: the revitalization of the impression in the Internet age
Until next time...Elizabeth
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