Wednesday, June 27, 2012

Trust + Customer Loyalty=Success

After spending time with customers lately talking about everything from campaign ROI to fulfillment, it dawned on me that BPI Media Group has some very loyal customers. This loyalty is based on several things, but the biggest factor is trust.

We at BPI wear that as a badge of honor knowing that our customers have placed their trust in us to help their marketing and communications channels be successful. That trust is built on relationships we develop and nurture over time with each of our customers. We strive to become invested in your projects because "our success depends on the success of our customers."

Relationships with customers are based on fair pricing, excellent customer service, promises kept (i.e., on-time delivery) and consistent follow up. If you were to take a census of our customer list, you'd find that most of them have been faithful customers for 10+ years--some of them 20+ years! That's an equation for success when you combine trust and customer loyalty.

For those long-time, loyal customers, we'd like to say THANK YOU! Thank you for working with us, trusting us and partnering with us to help achieve your marketing and communication goals. It is our priority to make you and your company look GREAT and to make your job a little less stressful.

Until next time...Elizabeth

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