What Does BPI Stand For?

One of the biggest questions we were asked yesterday at the Greenville Business Expo was "what does BPI stand for?" Well, here's our version of what it means and what we have to offer.

B-BRANDING. We can help maintain your corporate branding through templated print on demand and an image library.

P-PERSONALIZATION. Creating 1:1 communications with your customers and prospects can lift your response rates.

I-INTEGRATION. We have the tools to create integrated campaigns, so you can use multiple channels within a campaign to reach your customers and prospects.

M-MOBILE MESSAGING. We can help with sms and mobile messaging to create contests, sign-ups, etc with your customers who are mobile savvy (and who isn't these days?).

E-EMAIL BLASTS. Using complementary graphics as your printed pieces, we can set up email marketing messages to your customers and prospects and even version them, so that they receive unique messages and offers based on their buying patterns.

D-DIRECT MAIL. With two mail machines in house and trained staff on how to manage lists to get the best postage rates, we can process your mail quickly to get it in the mailboxes of your customers.

I-INVENTORY MANAGEMENT. With our online storefront, managing inventory of your collateral, stationery, promo items, etc is easier than ever. Reports keep track of real-time inventory.

A-ANALYTICS (data). Need to mail to a very, very specific demographic? We can analyze your current data to determine the criteria of those who buy from you to get a "good list" for you to target.

G-GENERATE sales. With print and other forms of media, we can help you create campaigns that will not only improve your ROI but also boost more sales from qualified leads.

R-REPORTING. Our storefront system has reports available 24/7, so you and your team can view order history, inventory levels and user groups.

O-ONLINE and web marketing. Our web development team can help with your website to make it fully optimized to boost your online traffic and sales.

U-UNBELIEVABLE customer service. Our CSR team are there to help answer questions, troubleshoot, track and manage each project from start to finish.

P-PRINTING. The premise of BPI Media Group is our flexibility of printing services ranging from long runs on our offset presses to shorter, personalized runs on our digital device.

I look forward to hearing form you to see how BPI can help you! Until next time...Elizabeth