BPI's Ladies of Print

Tuesday, October 9, 2012 was National Girls Who Print Day! I'd like to take this opportunity to recognize the other ladies of print at BPI Media Group who I work alongside.

My long-time friend and mentor, Wendy Sherrod, has been with BPI Media Group for 22 years.

She is fiercely driven and takes excellent care of her customers. This shows by how many of her customers have been loyal for such a long time. Wendy's experience at BPI transcends that of most as she has gone through the changes in technology seeing film fall by the way side as the digital world of printing closes the gap on traditional printing methods. Her knowledge of "how things work" in print bring something special to client meetings because she sees things from a start-to-finish perspective and offers good insight when planning a project.

One of our newest additions to the team at BPI, Ann Dunaway, has been with us a few months, but she is very eager to help our sales team reach new heights! Ann's positive attitude and sales & marketing experience give her insight into her customers' plans for a campaign or strategy.

Ann says, "I am still fairly new to the industry, but I thoroughly enjoy learning everything that our company is able to do! We have many different services to offer that can truly help our customers be successful. It is a great feeling to know that you were able to help someone in their success!"

Other ladies who rock at BPI are our customer service team of Pam, Jolie and Angie--without them, we would be lost. We have several other awesome ladies on our team at BPI who help us make things happen: Renee (specialty products), Susan (accounting), Jan (prepress), Leisa (creative design team), Doris (mail and fulfillment) and Judy (shipping). Don't get me wrong, we have some great guys working with us at BPI to make it happen, so take a look at our staff page to learn about all of the team members.

Just a shout-out to all the ladies of BPI who are seldom recognized for all their hard work! They have each taught me so much over the past eleven+ years, and I'm sure the learning will continue as we learn and grow together in the print industry. Celebrate Girls Who Print every day!

Until next time...Elizabeth

What Does BPI Stand For?

One of the biggest questions we were asked yesterday at the Greenville Business Expo was "what does BPI stand for?" Well, here's our version of what it means and what we have to offer.

B-BRANDING. We can help maintain your corporate branding through templated print on demand and an image library.

P-PERSONALIZATION. Creating 1:1 communications with your customers and prospects can lift your response rates.

I-INTEGRATION. We have the tools to create integrated campaigns, so you can use multiple channels within a campaign to reach your customers and prospects.

M-MOBILE MESSAGING. We can help with sms and mobile messaging to create contests, sign-ups, etc with your customers who are mobile savvy (and who isn't these days?).

E-EMAIL BLASTS. Using complementary graphics as your printed pieces, we can set up email marketing messages to your customers and prospects and even version them, so that they receive unique messages and offers based on their buying patterns.

D-DIRECT MAIL. With two mail machines in house and trained staff on how to manage lists to get the best postage rates, we can process your mail quickly to get it in the mailboxes of your customers.

I-INVENTORY MANAGEMENT. With our online storefront, managing inventory of your collateral, stationery, promo items, etc is easier than ever. Reports keep track of real-time inventory.

A-ANALYTICS (data). Need to mail to a very, very specific demographic? We can analyze your current data to determine the criteria of those who buy from you to get a "good list" for you to target.

G-GENERATE sales. With print and other forms of media, we can help you create campaigns that will not only improve your ROI but also boost more sales from qualified leads.

R-REPORTING. Our storefront system has reports available 24/7, so you and your team can view order history, inventory levels and user groups.

O-ONLINE and web marketing. Our web development team can help with your website to make it fully optimized to boost your online traffic and sales.

U-UNBELIEVABLE customer service. Our CSR team are there to help answer questions, troubleshoot, track and manage each project from start to finish.

P-PRINTING. The premise of BPI Media Group is our flexibility of printing services ranging from long runs on our offset presses to shorter, personalized runs on our digital device.

I look forward to hearing form you to see how BPI can help you! Until next time...Elizabeth