We're Opening Our Doors for You

BPI Media Group will be having an open house in just a couple of weeks. We're really excited about it and not just because it's an excuse to do some spring cleaning. We're excited to showcase our capabilities to those both locally and who travel hundreds of miles to see our facility in Boaz, AL.

We'd love to have you join us, on Wednesday, February 12 from 9 am-3 pm CST (10-4 ET). We'll have lunch catered from a local hot spot (be sure to RSVP, so we have plenty of food for everyone!) and have reps on hand from suppliers such as International Paper and Agfa. Plant tours will be going on all day, and if you've never seen the printing process in motion, it is quite impressive. Our new wide format machine will be running as well as the router/cutter along with our traditional offset and digital presses. We're excited to show you all of what we do at BPI!

Join us, drop me a note and let me know if you can make it, and have your socks knocked off by all that takes place under one roof at BPI: printing (offset, digital, large format), bindery, mailing and fulfillment. Hope to see you there!

Until next time...Elizabeth

All-in-One

If I ask most of my customers (and marketing prospects) what they prefer in a communications partner, the answer is a unanimous "one vendor." It's a good thing BPI Media Group is an all-in-one partner. However, BPI didn't always have the all the tools to help our customers in all their communication media; it took time, excellent leadership and the ongoing evolution of our industry to aide BPI in becoming the one vendor who can help in so many ways.

How exactly can BPI help customers with various media? It takes a skilled, talented and dedicated team. The ways in which we assist customers in executing campaigns and delivering to channel partners are:

• Graphic Design
• Web Design & Development (including SEO, adwords, etc.)
• Cross-Media Marketing (PURLs and custom landing pages)
• Soft Proofing via Insite
• Specialty Products
• Digital Printing w/Variable Data
• Offset Printing
• Wide-Format Printing
• Coating/Finishing Options
• Complete In-House Bindery
• Mailing Services</li>
• Online Portal for Channel Partners (Storefront)
• Reporting & Analytics for Fulfillment Orders
• Pick and Pack Services
• Warehousing/Distribution

We at BPI want to be your one partner. We have the tools, the team and the technology to take your marketing to the next level. Join us as we continue to grow to offer you, our customers, all the tools needed to get your message across loud and clear...and with tools to track ROI.

Until next time...Elizabeth

New-found freedom

After celebrating the 4th of July last week (ok, all weekend actually), it got me thinking about different types of freedom. I'm constantly looking for ways to free up time in my day to do more selling instead of just servicing accounts (although servicing comes with the territory) and to make time for fun and exercise. If you do the same thing, then we need to talk. Seriously. BPI Media Group's storefront solution offers an automated way for people on your team/staff to order collateral and stationery, so someone on the marketing team or office manager can be freed up to do more important tasks. Here are the highlights of BPI's storefront solution, so check it out and let me know if you'd like to see a demo. Better yet, we'll be having an online demo July 24th, so if you're interested, I can sign you up for that.

Ways BPI's Storefront Can Free Up Your Day

• Provides corporate control of branding in regional markets
• Improve the effectiveness of your sales materials via localization or personalization
• Employs standard eCommerce "Shopping Cart" interface to eliminate learning curve for online users
• Customizable to suit your corporate design scheme (colors, logo, etc)
• Define and manage your shipping destinations
• Automated email alerts to confirm order placement and shipping
• Optional fulfillment integration available
• Enhanced Reporting
• Confirm and track orders
• Query order activity by year, month, or date
• Online approval system for management control of product
• Minimize - or eliminate - storage and waste cost

I'd love to share with you how this solution has helped other customers free up their days and free up their storage closets by utilizing print on demand!

Until next time...Elizabeth

Open Door Policy

I was reminded today why we shouldn't burn bridges and that leaving the door open can be the best policy. A customer who had worked with BPI Media Group for several years on the printing and mailing called today out of the blue. Does that happen often? No, but because of the strength and longevity of our working relationship, this customer knew they could dial me up, and we would be glad to help on a new project.

Whether you're a long-time, loyal customer to BPI or a prospect who's reluctant to check us out, we literally do have an open door policy. We want you to come check us out. We invite you to tour our plant, see our production work flow and meet the folks who will make your project go from inception and design to ink on paper or in mailboxes.

BPI loves visitors! We'd love to have you press check your next project, so we can show you the steps it takes from proof to press. We invite you to plan to visit us soon to learn more about ways we can help you with everything from simply printing a postcard to managing fulfillment through our web-to-print storefront system. You won't be disappointed, and the folks you meet at BPI who work hard for you would be thrilled to see you too!

Until next time...Elizabeth

Worth the Trip

It's been a busy week with travel and meetings with potential customers. These are the kind of weeks I absolutely love and remind me that making the phone calls and doing the follow up are so important...and worthwhile. Yesterday, we were fortunate to have potential customers visit BPI Media Group's plant in Boaz, AL from the Atlanta area. I was reminded of how much we really can do under one roof, and the prospects seemed quite impressed as well.

Sometimes, it takes seeing to believe that we really can do all the design, prepress, print, bindery, mail and fulfillment from BPI's primary location in Boaz. As we made our way through the plant from department to department following the work flow, the faces of the employees were welcoming and confident. They're confident because most of them have been there for 10+ years...some even 20+ years. That's a lot of experience, and a lot of technology to keep up with as it is ever changing in our industry.

Having our Kodak Insite proofing system in place makes those who are hours (even states) away be able to proof immediately upon uploading files. Just because we're in Boaz doesn't mean it will take longer to get your proof. In fact, you'll get it faster through Insite. Seeing our conventional presses in motion and how a 40" 6-color offset press works is impressive if you haven't seen it before. The technology of our Kodak Nexpress digital press is also something to see. If you have custom pantone color needs, our pantone mixing system will knock your socks off. When we added 20,000+ square feet to the existing building in 2002, we allowed for room to grow and added room for a warehouse to hold fulfillment materials. Bindery was able to grow by added additional folders and fugutive glue features. This added space also allowed us to set up our own mail room with 2 inkjetters/tabbers in the mail department.

You don't have to take my word for it that we do it all at BPI in Boaz, come visit. I promise, it's worth the trip, and we'd love to have you!

Until next time...Elizabeth

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Thankfulness

The turkey is in the roasting pan, the sweet potato casserole is in the oven, and the pecan pies are cooling. What are your family's or company's Thanksgiving traditions? At BPI Media Group, we are "a family" as well, and we want to extend our thankfulness to those who work with us. Not only are we grateful to handle your print projects, mailings, fulfillment, websites, storefronts, and design, but we are most grateful to have the opportunity to develop relationships with each of our customers. Those relationships are what make us your partner. For the opportunities you've given us and the trust you place in BPI's team, we say "thank you!"

Happy Thanksgiving!

Until next time...Elizabeth