Summer Happenings at BPI!

Summer is off to a great start for BPI Media Group! With more clients seeking our help on the creative and large format side of marketing and merchandising, we are continually expanding our offerings, substrates and partnerships with clients and vendors alike. Here are a few photos to tell the story of what we've been up to lately...let us know how we can help your company with your next marketing campaign, product launch or trade show event.

BPI wins best in show for self-promotional campaign @ PIAS awards 2015!.

BPI wins best in digital category for a customer's rebranding collateral brochure @ PIAS awards 2015!

Look for our cool use of augmented reality on this postcard in your mailbox soon!

Looking for a great customer give-away for your corporate event? Custom coolers are the way to go!.

All work and no play would make BPI go away! Great idea for your company picnic this summer!

Showcase your products in your office, conference room, dealer location or even in your booth space with custom-wrapped gallery pieces printed @ BPI.

Need frames, bases or holders for your printed materials? We've got you covered there as well!

Until next time...Elizabeth

It's All in the Details

There are so many ways we convey messages to friends, family and even customers and prospects. Did you know that addressing someone by name (aka, personalizing the message) can lift your response rate? Some studies show that calling someone by name can even lift their spirits and provide a more engaging conversation.

Just yesterday, I was in downtown Atlanta seeing a client. After dealing with the two-way traffic parking deck that was a bit narrow, walking in heels up the street into the intimidatingly tall building and taking the old elevator up to an upper-level floor, I was feeling a bit frazzled. The moment I walked into their suite, I was greeted by name as they were expected me, and my company's name was played on the monitor welcoming me. Boy, did I feel special! All the stress of getting there melted away, and we had a great meeting about print on demand, fulfillment and other print and large format opportunities.

If such a small thing as having someone's name and company name displayed made little ole me feel that special, imagine how great it could be for your customers and prospects to receive messaging about your service or new product if it were personalized to them with their specific needs in mind?

BPI Media Group has the equipment and technology to make that happen, so let's brainstorm on ways to drill down on your messaging to get your customer's attention and make them take that call to action. Here are a couple of examples of how BPI used personalization in promo packets.

Until next time...Elizabeth

PS-Here are a couple of articles to back up my claims about personalization and calling people by name...just so you know I'm not making this stuff up. :)

Deliver relevant, personalized content and offers to increase lifetime customer value (Target Marketing)

Respect Tip: Addresss Someone by Name

It's been a while, folks, but there's a reason for that-work! Time on the road and new equipment and services offered by BPI Media Group have kept this girl inundated with learning new terminology, substrates and sharing it with BPI's customers and prospects. I'll share a few things with you, so you can see exactly what we've been up to lately, and we haven't abandoned traditional offset printing or digital printing as you can see in the photos! The new technology is just a part of the mix that makes BPI such a well-rounded print partner.

Our recent prospect campaign appealed to those with a sweet tooth. Utilizing our digital press, we used variable data to personalize the candy wrappers and packaging. The "ingredients" list all of BPI's services for your daily dose of value-added services.

Templates introduced to digital printing also allow us to make the "flat" printed piece come to life with options such as flip-pix. Check it out!

The addition of our wide format machine and router now allow us the opportunity to explore substrates such as paelite and plexiglass making signs for customers and BPI.

Magnetic materials that consist of three components (metallic paint, interlock and printed piece) show the ease of which you can change out visual graphics. This is by far one of my new favorite mediums!

For more about visual magnetics, check out http://www.visualmagnetics.com/Products/Installation-Video. In this case, the video is worth a 1,000 words!

Let's not forget about the hub of BPI's business-traditional offset printing. We love it, we do it well, and we do it every day. Let us help you with your next catalog or print collateral project!

Until next time...Elizabeth

We're Opening Our Doors for You

BPI Media Group will be having an open house in just a couple of weeks. We're really excited about it and not just because it's an excuse to do some spring cleaning. We're excited to showcase our capabilities to those both locally and who travel hundreds of miles to see our facility in Boaz, AL.

We'd love to have you join us, on Wednesday, February 12 from 9 am-3 pm CST (10-4 ET). We'll have lunch catered from a local hot spot (be sure to RSVP, so we have plenty of food for everyone!) and have reps on hand from suppliers such as International Paper and Agfa. Plant tours will be going on all day, and if you've never seen the printing process in motion, it is quite impressive. Our new wide format machine will be running as well as the router/cutter along with our traditional offset and digital presses. We're excited to show you all of what we do at BPI!

Join us, drop me a note and let me know if you can make it, and have your socks knocked off by all that takes place under one roof at BPI: printing (offset, digital, large format), bindery, mailing and fulfillment. Hope to see you there!

Until next time...Elizabeth

All-in-One

If I ask most of my customers (and marketing prospects) what they prefer in a communications partner, the answer is a unanimous "one vendor." It's a good thing BPI Media Group is an all-in-one partner. However, BPI didn't always have the all the tools to help our customers in all their communication media; it took time, excellent leadership and the ongoing evolution of our industry to aide BPI in becoming the one vendor who can help in so many ways.

How exactly can BPI help customers with various media? It takes a skilled, talented and dedicated team. The ways in which we assist customers in executing campaigns and delivering to channel partners are:

• Graphic Design
• Web Design & Development (including SEO, adwords, etc.)
• Cross-Media Marketing (PURLs and custom landing pages)
• Soft Proofing via Insite
• Specialty Products
• Digital Printing w/Variable Data
• Offset Printing
• Wide-Format Printing
• Coating/Finishing Options
• Complete In-House Bindery
• Mailing Services</li>
• Online Portal for Channel Partners (Storefront)
• Reporting & Analytics for Fulfillment Orders
• Pick and Pack Services
• Warehousing/Distribution

We at BPI want to be your one partner. We have the tools, the team and the technology to take your marketing to the next level. Join us as we continue to grow to offer you, our customers, all the tools needed to get your message across loud and clear...and with tools to track ROI.

Until next time...Elizabeth