It's been a while, folks, but there's a reason for that-work! Time on the road and new equipment and services offered by BPI Media Group have kept this girl inundated with learning new terminology, substrates and sharing it with BPI's customers and prospects. I'll share a few things with you, so you can see exactly what we've been up to lately, and we haven't abandoned traditional offset printing or digital printing as you can see in the photos! The new technology is just a part of the mix that makes BPI such a well-rounded print partner.

Our recent prospect campaign appealed to those with a sweet tooth. Utilizing our digital press, we used variable data to personalize the candy wrappers and packaging. The "ingredients" list all of BPI's services for your daily dose of value-added services.

Templates introduced to digital printing also allow us to make the "flat" printed piece come to life with options such as flip-pix. Check it out!

The addition of our wide format machine and router now allow us the opportunity to explore substrates such as paelite and plexiglass making signs for customers and BPI.

Magnetic materials that consist of three components (metallic paint, interlock and printed piece) show the ease of which you can change out visual graphics. This is by far one of my new favorite mediums!

For more about visual magnetics, check out http://www.visualmagnetics.com/Products/Installation-Video. In this case, the video is worth a 1,000 words!

Let's not forget about the hub of BPI's business-traditional offset printing. We love it, we do it well, and we do it every day. Let us help you with your next catalog or print collateral project!

Until next time...Elizabeth

Measuring Success

We at BPI Media Group have a philosophy: We measure our success by the success of our customers. They not only make us as a company successful, but our customers were the key in having a successful open house last week in Boaz. Thank you to all of you who visited us, took plant tours, talked with our team and learned a bit more about our capabilities. Your presence there made the day so much fun and hopefully provided more opportunities for us to be successful together.

Enjoy a few photos that our very own prepress tech, Russ, took for us throughout the day. If you'd like to request a link to view the full photo gallery of our event, drop me a note, and I'll be happy to share with you. The wall, door and floor graphics shown are just a few examples of some of our new capabilities.

We're Opening Our Doors for You

BPI Media Group will be having an open house in just a couple of weeks. We're really excited about it and not just because it's an excuse to do some spring cleaning. We're excited to showcase our capabilities to those both locally and who travel hundreds of miles to see our facility in Boaz, AL.

We'd love to have you join us, on Wednesday, February 12 from 9 am-3 pm CST (10-4 ET). We'll have lunch catered from a local hot spot (be sure to RSVP, so we have plenty of food for everyone!) and have reps on hand from suppliers such as International Paper and Agfa. Plant tours will be going on all day, and if you've never seen the printing process in motion, it is quite impressive. Our new wide format machine will be running as well as the router/cutter along with our traditional offset and digital presses. We're excited to show you all of what we do at BPI!

Join us, drop me a note and let me know if you can make it, and have your socks knocked off by all that takes place under one roof at BPI: printing (offset, digital, large format), bindery, mailing and fulfillment. Hope to see you there!

Until next time...Elizabeth

All-in-One

If I ask most of my customers (and marketing prospects) what they prefer in a communications partner, the answer is a unanimous "one vendor." It's a good thing BPI Media Group is an all-in-one partner. However, BPI didn't always have the all the tools to help our customers in all their communication media; it took time, excellent leadership and the ongoing evolution of our industry to aide BPI in becoming the one vendor who can help in so many ways.

How exactly can BPI help customers with various media? It takes a skilled, talented and dedicated team. The ways in which we assist customers in executing campaigns and delivering to channel partners are:

• Graphic Design
• Web Design & Development (including SEO, adwords, etc.)
• Cross-Media Marketing (PURLs and custom landing pages)
• Soft Proofing via Insite
• Specialty Products
• Digital Printing w/Variable Data
• Offset Printing
• Wide-Format Printing
• Coating/Finishing Options
• Complete In-House Bindery
• Mailing Services</li>
• Online Portal for Channel Partners (Storefront)
• Reporting & Analytics for Fulfillment Orders
• Pick and Pack Services
• Warehousing/Distribution

We at BPI want to be your one partner. We have the tools, the team and the technology to take your marketing to the next level. Join us as we continue to grow to offer you, our customers, all the tools needed to get your message across loud and clear...and with tools to track ROI.

Until next time...Elizabeth

Cultivate and Develop

The sales team at BPI Media Group is at it again. We're focusing on business development and want to help you do the same. With all the marketing tools at our disposal, we want to work with our customers (and future customers!) to help us all grow our businesses. Why partner with BPI to cultivate prospects and turn them into loyal customers?

• We have proven results with our existing customers. Just ask. We can provide case studies and references.
• Our customers stick with us because of the customer service and relationships we garner with them.
• Our expertise in both traditional, offset printing and newer technologies that come with digital printing are proof of the 70+ years of experience of our skilled press operators.
• Evolving technologies of print on demand and storefronts with real-time reporting help us provide the info our customers really need to know.
• Specialized solutions such as cross-media integration and data analytics allow us to show our customers how to have 1:1 communications with their target audiences.

Need more proof that we can help your business grow? Just look at our own sales...ask our sales team...we're growing and don't plan on stopping any time soon.

Until next time...Elizabeth