New-found freedom

After celebrating the 4th of July last week (ok, all weekend actually), it got me thinking about different types of freedom. I'm constantly looking for ways to free up time in my day to do more selling instead of just servicing accounts (although servicing comes with the territory) and to make time for fun and exercise. If you do the same thing, then we need to talk. Seriously. BPI Media Group's storefront solution offers an automated way for people on your team/staff to order collateral and stationery, so someone on the marketing team or office manager can be freed up to do more important tasks. Here are the highlights of BPI's storefront solution, so check it out and let me know if you'd like to see a demo. Better yet, we'll be having an online demo July 24th, so if you're interested, I can sign you up for that.

Ways BPI's Storefront Can Free Up Your Day

• Provides corporate control of branding in regional markets
• Improve the effectiveness of your sales materials via localization or personalization
• Employs standard eCommerce "Shopping Cart" interface to eliminate learning curve for online users
• Customizable to suit your corporate design scheme (colors, logo, etc)
• Define and manage your shipping destinations
• Automated email alerts to confirm order placement and shipping
• Optional fulfillment integration available
• Enhanced Reporting
• Confirm and track orders
• Query order activity by year, month, or date
• Online approval system for management control of product
• Minimize - or eliminate - storage and waste cost

I'd love to share with you how this solution has helped other customers free up their days and free up their storage closets by utilizing print on demand!

Until next time...Elizabeth

Cultivate and Develop

The sales team at BPI Media Group is at it again. We're focusing on business development and want to help you do the same. With all the marketing tools at our disposal, we want to work with our customers (and future customers!) to help us all grow our businesses. Why partner with BPI to cultivate prospects and turn them into loyal customers?

• We have proven results with our existing customers. Just ask. We can provide case studies and references.
• Our customers stick with us because of the customer service and relationships we garner with them.
• Our expertise in both traditional, offset printing and newer technologies that come with digital printing are proof of the 70+ years of experience of our skilled press operators.
• Evolving technologies of print on demand and storefronts with real-time reporting help us provide the info our customers really need to know.
• Specialized solutions such as cross-media integration and data analytics allow us to show our customers how to have 1:1 communications with their target audiences.

Need more proof that we can help your business grow? Just look at our own sales...ask our sales team...we're growing and don't plan on stopping any time soon.

Until next time...Elizabeth

Springing Forward

At BPI Media Group, we are springing forward with many of our customers. Together, we're streamlining ordering processes for collateral materials, utilizing print on demand and versioning and maximizing cross-media efforts to get customers the maximum ROI.

Springing forward to BPI means getting ahead...with our customers and with technology. Tech changes happen so quickly, that it seems like an app needs updating as soon as you've downloaded it. We're working to not only "keep up" but also to be a leader in our industry by offering things such a Insite proofing, flip books, custom pantone-mixing technology and reporting/dashboards for both cross media and web to print.

So, how does all this help you, BPI's customers? It means BPI has made the investments to offer you the very best and most efficient means to market your company and help you grow with us. We offer the very best from customer service to order tracking. I'm not just saying that because I work there...I'm saying that from experience because I was a BPI customer first.

Until next time...Elizabeth

Words of Wisdom

One of the greatest things about being a part of BPI Media Group is that we have a tremendous management team. Being tremendous to me equates into being a leader by example and also being supportive. Our President, Alan Davis, shared these words of wisdom from a famous executive with our sales team recently, and I thought these were worth sharing. The printing industry has been forced to change, and our leadership has embraced the changes and helped us drive forward with the tools and solutions we need to help our customers prosper (storefronts, print on demand, etc). I hope these will speak to you in some positive way.

These are quotes from Jack Welch, former CEO of GE. One important fact about him is that he took over as CEO of GE corp in the 80’s and GE had assets of 8 billion. When he retired, GE had assets of 400 billion.

“Change before you have to.”

“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.”

“Control your own destiny or someone else will.”

“There is no such thing as work-life balance. There are work-life choices, and you make them, and they have consequences.”

“Be Candid with everyone.”

“I’ve learned that mistakes can often be as good a teacher as success.”

More quotes by Jack Lynch.

Until next time...Elizabeth

Are You Ready?

As I got ready for a run this morning, I was reminded how prepared you have to be each time you head out the door. Since I was getting up early, I even laid out my running gear last night, so I could quickly get ready and be on my way without delay. Shoes: check. Running attire: check. Hat: check. Windbreaker: check. iPhone case for arm: check. Water: check. Running buddy: check. Even though I use the same type of gear every time I run, there have been improvements in gear, shoes, and even technology with all the super-cool running apps out there to track your run with maps, time, calories, etc.

As a marketer, are you ready to help your company grow its sales? BPI Media Group has the "gear" to help you get out the door and capture those sales. If you need the help of a "buddy," BPI would gladly help. We can help you choose the gear that you need whether it's deciding if print on demand with digital printing could help you save cost and provide an efficient solution for your distribution channels or aid in creating design or even just templates for personalized options. Our technology with Kodak Insite proofing system can help you shave time off your production schedule, and our cross media campaigns (including purls, sms text, email, direct mail and QR codes) can help you track the results of your campaign in real time.

So as you plan your next marketing campaign, let us help you with get prepared. Working together, we can help you have a better campaign or project to execute and assist your company in boosting sales.

Until next time...Elizabeth

Resolve to Market

This week, I want to share with you ways that BPI Media Group can help kickstart your marketing campaign for 2013. This letter from BPI's President, Alan Davis, sums it up nicely.

The New Year has arrived and is a time for most people to create their 2013 resolutions. What are your resolutions for this year: weight loss, read more productive books or control the road rage? Because most individuals do not write down their resolution goals, make lifestyle changes or realize that changes don’t happen overnight, most resolutions are only a memory after the first couple of months into the new year.

The same is true for your marketing objectives in 2013. By laying out a clear plan of objectives and getting away from the “that’s the way we have always done it” attitude can lead to measurable growth in 2013! BPI Media Group offers a number of services that can be used in a variety of combinations to make your marketing dollars produce the results to meet your goals.

• Variable Data Printing to personally speak to your customers
• Big Data Analytics to control marketing cost with precise offerings
• Storefront portals to assist in marketing collateral management
• Print on Demand to reduce inventory levels
• Online proofing to reduce costly customer alteration charges
• Web Development so customers find you instead of you finding them

The major aspect that ties all of these together is the ability to track and report all activities so that each activity is measured, analyzed and modified. This year make your marketing resolutions stick by making company “lifestyle” changes, evaluating results to make changes based on data and create a system that will stand the test of time.

For more information about the offerings of BPI Media Group, contact us to speak with an experienced sales representative.

Until next time...Elizabeth