27. That's how many times just today that I used my smartphone to do something other than make a phone call. Wow! If you're not using mobile technology as part of your marketing mix, think of the sales opportunities you're missing.
Some of those 27 tasks included emailing, texting, checking facebook and twitter, looking up an address on Google maps, and checking the store hours of a local shop.
How often do you use your smartphone to access the web to make plans or shop? While it may not be as often as me (I'm addicted to my phone), I bet you'd reach for it all day long if I took it away from you. So, reason would have it that if you and I are using our smartphones this much, aren't our customers and prospects? What do we do about that and how do we engage them in mobile marketing?
While most people still think that the internet will be the death of print, we at BPI Media Group beg to differ. We embrace the web and simply incorporate it into print and that's what smart marketers do as well. Here are four ways we encourage you to merge mobile marketing into your print campaigns:
- QR Codes. They're easy, they're quick and they're catching on.
- Short Codes. Great for promotions. Great for gaining phone #'s for future campaigns.
- Text Alerts. It's the best thing to happen to customer service for many places (think of your pharmacy or for dining out).
- Mobile Landing Pages. Use them for campaigns or promotions. Have a mobile-friendly version of your website & folks will be more likely to use it while on the go.
Until next time...Elizabeth
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