To Be Continued...

For the past two weeks, I've been buzzing and tweeting about BPI Media Group's postcard offer. In case you haven't heard, we have several options to help meet your budget for a postcard/direct mail campaign. We've developed this special pricing to help you "practice what we preach": keep the conversation going through multiple touches in a campaign. Costs add up when you need to do several mail drops, but this should help you send out several drops in a drip campaign. Check it out!

What makes a drip campaign successful?

• Repetition.
• Relevance.
• Building relationships.
• Creating conversation.
• Consistent branding.

Staying top of mind (aka, TOMA or top of mind awareness) is what it takes to nudge out your competition. It is said that customers can only keep three to five brands in their head at one time, and the more visible you are, the better chance you have of being one of those they remember.

Drip marketing doesn't have to be just postcards. Here are some other forms to consider:

• Postcards
• Newsletters
• Marketing Letters
• Email

No matter which forms of drip marketing you choose or combine, the goal is to engage your customers. By continuing the conversation, you establish trust & credibility with your brand. Keep these three best practices in mind, and you'll be on your way to a successful campaign:

1. Focus on content.

2. Be consistent.

3. Follow up. (calls to action!)

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Until next time...Elizabeth

I'm new to twitter, so please check it out & follow along if you'd like.