It's All in the Details

There are so many ways we convey messages to friends, family and even customers and prospects. Did you know that addressing someone by name (aka, personalizing the message) can lift your response rate? Some studies show that calling someone by name can even lift their spirits and provide a more engaging conversation.

Just yesterday, I was in downtown Atlanta seeing a client. After dealing with the two-way traffic parking deck that was a bit narrow, walking in heels up the street into the intimidatingly tall building and taking the old elevator up to an upper-level floor, I was feeling a bit frazzled. The moment I walked into their suite, I was greeted by name as they were expected me, and my company's name was played on the monitor welcoming me. Boy, did I feel special! All the stress of getting there melted away, and we had a great meeting about print on demand, fulfillment and other print and large format opportunities.

If such a small thing as having someone's name and company name displayed made little ole me feel that special, imagine how great it could be for your customers and prospects to receive messaging about your service or new product if it were personalized to them with their specific needs in mind?

BPI Media Group has the equipment and technology to make that happen, so let's brainstorm on ways to drill down on your messaging to get your customer's attention and make them take that call to action. Here are a couple of examples of how BPI used personalization in promo packets.

Until next time...Elizabeth

PS-Here are a couple of articles to back up my claims about personalization and calling people by name...just so you know I'm not making this stuff up. :)

Deliver relevant, personalized content and offers to increase lifetime customer value (Target Marketing)

Respect Tip: Addresss Someone by Name

BPI Wants to Help Your Message Stick!

We at BPI Media Group are over-the-moon excited about all the new possibilities in the world of print. Large format printing adds more opportunities to help your messages "stick." Here are a few photos and examples of ways YOUR messages are making a statement. Let us know if we can help your message stand out with any of our unique services such as dimensional coating on our digital press, custom-shaped direct mail pieces and all the possibilities with wide format.

3M wall graphics for retail

Block wall graphics for school spirit

Velcro adhesive barrier poles for restaurants

Custom-shaped cut out for banking

Visual Magnetics change-out graphics for retail

Custom-shaped mailers for your messaging

Until next time...Elizabeth

Putting it all together

One of the funnest parts of my job is figuring out how to make things work. This project was, well, right up my alley...puzzle pieces! I love a good challenge, and a retail client of BPI Media Group's needed help in creating a fun window display for their stores. As with most challenges, you learn and are better equipped for future tasks once you've got the puzzle solved.

• The challenge: Wide-format produced window displays for retail client
• The details: Cut puzzle-piece shaped materials to go on floor, hang from ceilings, stack on floor as mannequin risers and adhere as window decals.
• The materials: fluorescent plexiglass (1/8" thickness in 48" x 96" sheets), 2" thick ultraboard (black/black/black), clear duratex cling material-printed, palight (3mm thick)-printed.
• The tools: AGFA Anapurna M2500 wide format printer and Colex Router/Cutter.
• The process: With assistance from BPI's graphic designer, Leisa, a puzzle template was created in vector format to allow the shapes to be sized based on the end use. Palight used to cover the flooring area was printed with a black outline to make the puzzle shapes stand out. Palight was cut into individual puzzles pieces then assembled as a solid base. Ultraboard was cut into puzzle shapes to create 4" and 2' risers for the mannequins to sit or stand in the window displays. Clear cling material was used to print the puzzle graphics and cut around the perimeter in the puzzle shape. And finally, the last piece of the puzzle...plexiglass in four bright hues (pink, purple, green and blue) were cut into individual puzzle shapes and drilled with 1/4" holes for hanging using clear fishing line from the ceiling. Some of the plexi puzzle pieces were even printed in white with brand messaging.
• The results: Way cool brand messaging in a unique, bright and eye-catching window display for the client drawing in more customers to their store.

How can we help you with your next print project?

Until next time...Elizabeth

It's been a while, folks, but there's a reason for that-work! Time on the road and new equipment and services offered by BPI Media Group have kept this girl inundated with learning new terminology, substrates and sharing it with BPI's customers and prospects. I'll share a few things with you, so you can see exactly what we've been up to lately, and we haven't abandoned traditional offset printing or digital printing as you can see in the photos! The new technology is just a part of the mix that makes BPI such a well-rounded print partner.

Our recent prospect campaign appealed to those with a sweet tooth. Utilizing our digital press, we used variable data to personalize the candy wrappers and packaging. The "ingredients" list all of BPI's services for your daily dose of value-added services.

Templates introduced to digital printing also allow us to make the "flat" printed piece come to life with options such as flip-pix. Check it out!

The addition of our wide format machine and router now allow us the opportunity to explore substrates such as paelite and plexiglass making signs for customers and BPI.

Magnetic materials that consist of three components (metallic paint, interlock and printed piece) show the ease of which you can change out visual graphics. This is by far one of my new favorite mediums!

For more about visual magnetics, check out http://www.visualmagnetics.com/Products/Installation-Video. In this case, the video is worth a 1,000 words!

Let's not forget about the hub of BPI's business-traditional offset printing. We love it, we do it well, and we do it every day. Let us help you with your next catalog or print collateral project!

Until next time...Elizabeth