As many of you know, I'm a runner. Right now, I'm training for a half marathon that's on December 15. As race day approaches, speed and endurance build. These don't come easy though, it takes hard work and careful planning. I've also been training myself on my sales skills. Reading books, articles and blogs, but also engaging in networking opportunities to help me practice the craft of "the elevator speech." Hard work is paying off, and the confidence it takes to call on large accounts is now part of my routine.
Are you and your company practicing your craft of sales and marketing to your target audience? If not, BPI Media Group would love to help you in the following areas:
- Segmented mailings
- 1:1 personalized messaging
- Direct mail list purchases with clearly-defined demographics
- Integrated campaigns (including landing pages, QR codes, SMS messages, email messages and direct mail)
- SEO website
- Fulfillment to keep you product moving to the anxious customer
BPI would love to talk with you specifically how these marketing strategies can help you reach your sales goal and by getting a practice through campaigns under your belt, you can learn about your prospects and then better target with each consecutive message.
Until next time...Elizabeth
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