Train Hard for Big Rewards

Training. We all go through training in different areas of our life. There's potty training as a child, college prep training as a high schooler, on-the-job training as an adult and athletic training for those of us who push ourselves physically and run, cycle, swim, etc. We even print a ton of training materials for our customers. What are you training for right now?

BPI Media Group offers training for our customers on a variety of our solutions through BPI University. These trainings are a great resource, but our most important training is that which we do every day, and I bet the same is true for you too.

I was reminded recently that the best training I can get is to work hard and keep doing my job EVERY SINGLE DAY. BY exercising the same activities every day, our skills get sharper, just like our muscles. When I run, I can run farther and faster the next time. When I'm working, I can focus on the projects at hand and work toward gaining new prospects and customers. How are you gaining new prospects?

Here are a few tools I utilize from BPI that help me stay in contact with customers and prospects:

• Direct mail with 1:1 personalization
• Personalized landing pages with dashboard management
• Web portal for ordering campaign pieces to target prospects
• Email marketing to communicate in multiple channels

How can we help you in your training to keep your marketing messages fresh?

Until next time...Elizabeth