I have recently been reminded of how cool it is to go to my mailbox and see mail in there for me! Whether it's a greeting card, a package, a special offer or a coupon, I truly get excited to see mail, especially if it's a personalized message for me (let's face it, we all like to feel special and see our name in print.) It makes you feel special to know that someone thought of you, paid for postage and sent you something via the USPS.
Is your company marketing to your customers and prospects using direct mail? If not, shame on you. Predictive statistics from Print in the Mix show that every dollar spent on direct marketing advertising resulted in $12.57 in direct marketing-driven sales, on average. Wow! If you need helping planning a marketing mail campaign or an integrated campaign, let BPI Media Group help. We can help with planning, list acquisition and cleansing, data analytics, and yes, even the printing and mailing.
Need more information or proof that direct mail is still a viable channel for ROI? Check out Deliver Magazine's DM 101 and success stories. BPI also has case studies available upon request for learning how a mail or even an integrated campaign can be the best fit for targeting your customers and prospects. Go ahead, make someone's day be sending them mail!
Until next time...Elizabeth
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