Hang On--It's a Wild Ride!

Even though I've worked at BPI Media Group for over twelve years, and have been in sales for about nine of those years, the ups and downs of sales still amaze me. There are days when you dial, leave voice mail and repeat this for hours. Then, there are days when the phone rings nonstop, and the emails keep rolling in and there aren't enough hours in the day. Does your company go through ups and downs like this too? The times when the phone is ringing and emails are rolling in are directly related to a series of outgoing calls, packets mailed or a direct mail campaign executed by BPI.

Some of our most successful times are those when our outbound marketing efforts are clear, relevant and consistent. I'm guessing that no matter what business you're in, the same applies to your sales. The peaks and valleys of sales are both frustrating and exciting, but with a clear marketing plan that isn't sporadic, BPI can work with you to help keep those sales numbers even or better-increasing. Here are a few ways we can help:

• Direct Mail Programs
• Versioning and Cobranding of Collateral
• Trigger-based Subsequent Touches
• Dashboards with Real-Time Reporting
Web-to-Print Portal for Improved Efficiencies in Marketing Team
• Cross-Media Campaigns

If you're tired of the crazy roller coaster ride of sales, let BPI help!

Until next time...Elizabeth

Why Not Text It?

One of the things I love most about my job is that no two days are ever the same. Projects change on a daily basis, deadlines are always always staring you in the face and technology is constantly offering a new way to communicate with customers and prospects.

While most people ask me if I'm afraid print will eventually go away, I can confidently say "No, this is not a concern for me or BPI Media Group." Why? Because we have embraced the technology and married it to our print capabilities to offer more ways you can reach out and have better, more meaningful conversations with customers and prospects. Just this morning, I met with a sports marketing professional who was looking for ways to boost attendance at events and engage the fans before, during and after events. My suggestion? Try introducing a text message campaign. It can be as short as a winner will be announced in the last inning, quarter, period, etc of the game or it can last a week, month or quarter depending on your plan. These type of campaigns can be great for give aways which help promote brand awareness and loyalty through promotional items. The key is that a sms text message campaign requires an immediate call to action with almost immediate response.

Click here to view a short video explaining a little more how a text campaign can work, how you can use it to gather leads and follow up with them via other messaging (email, direct mail, text, and don't forget the ancient technology called the telephone!).

Until next time...Elizabeth

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