Rave Reviews

It usually takes an either exceptionally great experience or terrible one for me to review a product. We all feel compelled to share a positive experience or warn others about a negative one after we try something new. We tell family, friends and colleagues about these experiences and then compare notes. Have you thought about how your customers would review you and your company? (PS-You can gather customer feedback from a landing page campaign, and we can help with that. )

Here's my review of an app I recently downloaded (per recommendation of my boss), and I must say, it knocked my socks off! Print Apply is an app for smart phones where you can have a multitude of tools at your fingertips. Not only is this a necessity for print sales reps, but I'm also going to recommend it to customers. If you spec envelopes, papers, folds, or need a fraction converter, this handy app has it all and a few more bells and whistles. My personal favorite is the animated folding demonstration. Check it out and then let's compare notes!

I'd also like to encourage you to give BPI Media Group a review. Visit our contact us page and tell us how we're doing. Our philosophy is that we can only improve upon things if we know where our weaknesses lie. Hope to hear from you soon!

Until next time...Elizabeth

Thankfulness

The turkey is in the roasting pan, the sweet potato casserole is in the oven, and the pecan pies are cooling. What are your family's or company's Thanksgiving traditions? At BPI Media Group, we are "a family" as well, and we want to extend our thankfulness to those who work with us. Not only are we grateful to handle your print projects, mailings, fulfillment, websites, storefronts, and design, but we are most grateful to have the opportunity to develop relationships with each of our customers. Those relationships are what make us your partner. For the opportunities you've given us and the trust you place in BPI's team, we say "thank you!"

Happy Thanksgiving!

Until next time...Elizabeth

Gaining Ground

As many of you know, I'm a runner. Right now, I'm training for a half marathon that's on December 15. As race day approaches, speed and endurance build. These don't come easy though, it takes hard work and careful planning. I've also been training myself on my sales skills. Reading books, articles and blogs, but also engaging in networking opportunities to help me practice the craft of "the elevator speech." Hard work is paying off, and the confidence it takes to call on large accounts is now part of my routine.

Are you and your company practicing your craft of sales and marketing to your target audience? If not, BPI Media Group would love to help you in the following areas:

• Segmented mailings
• 1:1 personalized messaging
• Direct mail list purchases with clearly-defined demographics
• Integrated campaigns (including landing pages, QR codes, SMS messages, email messages and direct mail)
• SEO website
• Fulfillment to keep you product moving to the anxious customer

BPI would love to talk with you specifically how these marketing strategies can help you reach your sales goal and by getting a practice through campaigns under your belt, you can learn about your prospects and then better target with each consecutive message.

Until next time...Elizabeth

Train Hard for Big Rewards

Training. We all go through training in different areas of our life. There's potty training as a child, college prep training as a high schooler, on-the-job training as an adult and athletic training for those of us who push ourselves physically and run, cycle, swim, etc. We even print a ton of training materials for our customers. What are you training for right now?

BPI Media Group offers training for our customers on a variety of our solutions through BPI University. These trainings are a great resource, but our most important training is that which we do every day, and I bet the same is true for you too.

I was reminded recently that the best training I can get is to work hard and keep doing my job EVERY SINGLE DAY. BY exercising the same activities every day, our skills get sharper, just like our muscles. When I run, I can run farther and faster the next time. When I'm working, I can focus on the projects at hand and work toward gaining new prospects and customers. How are you gaining new prospects?

Here are a few tools I utilize from BPI that help me stay in contact with customers and prospects:

• Direct mail with 1:1 personalization
• Personalized landing pages with dashboard management
• Web portal for ordering campaign pieces to target prospects
• Email marketing to communicate in multiple channels

How can we help you in your training to keep your marketing messages fresh?

Until next time...Elizabeth