It was a full day of client meetings in Atlanta today, and the main topic of conversation was pre and post-trade show planning. Here are a few ideas on ways BPI Media Group can help you be prepared for your upcoming trade shows and then follow up with prospects after the show is over.
Utilize Digital Printing: Using BPI's digital printing technology, you can print just enough materials for the trade show instead of printing large quantities to get a price break. Digital printing also allows you to personalize, version or customize the pieces to be show specific adding relevance to your print collateral.
Include Landing Pages: We recommend using a landing page on any pre-show marketing that you do to gauge the interest of the show attendees. This also allows you to have better communication with prospects because you have pres-show insight into their interests, concerns, etc. You can also schedule 1:1 meetings with these customers or prospects in advance to make sure you give them time and attention to convert them into long-time customers. Landing pages are also a great idea for post-show follow up as well. This helps you gauge the responses from the show and get valuable feedback after the show to help in future planning. Having a dashboard to access the visits/responses to the landing page is a big plus as this gives you real-time results to help track your ROI with the ROI calculator on the dashboard.
Try Using a QR Code: This is a great idea if you're attending a conference where you're encouraged to be "green." encourage show attendees to scan the QR code at your booth, on your badge, or elsewhere to go to information, a video, landing page, etc to learn more about your company. You can even capture their data to follow up later for those who scan the QR code. This is also a great way to engage your show staff with customers and prospects in your booth by teaching them how to scan a QR code, download a free app and go through the short process with them.
Follow Up: While there are various ways you can follow up with leads from a trade show, never forget that direct mail is a time-proven method. Your direct mail piece can include calls to action using the above- mentioned vehicles of landing pages and/or QR codes. Timeing is everything for the follow up, so you'll want to be ready to send out any follow up pieces or packets in the mail promptly following the close of the show to stay top of mind with any prospects.
If you have any questions or need help planning your pre or post-show marketing, please feel free to reach out, and I'll be glad to assist you in any way to help make your trade shows be as successful as possible.
Until next time...Elizabeth
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