I Asked, You Answered. Time is Money!

Wow! A few weeks ago, I asked the question for what are you top four problem areas in marketing? Almost overwhelmingly the responses I got were managing collateral and stationery, maintaining brand consistency and having a centralized location for orders and reorders to be placed. By helping our customers with their biggest challenges, BPI Media Group is bridging the gap between problems and solutions.

To help you determine if a storefront solution is right for you and your company, we'll take three simple steps:

1. Examination. Look at how you're handling orders and reorders now, quantities and frequencies of orders and how much time it takes for orders to be processed presently. We'll start this process by doing a Materials Asset Management (MAM).

2. Potential Solution. Offer options using our storefront system that include print on demand, fulfillment, warehousing and inventory control.

3. Implementation. Based on the results of our examination and the potential solutions offered, we will work together to implement a storefront solution that is right for you and your company's needs. The greatest feature of a storefront is that this solution is highly customizable and can be set up however best fits your needs.

While most of you are familiar with a web-to-print portal (aka, storefront), you can click here to view a demo of our storefront offering. This will show you the benefits and features of a variety of different storefronts and the flexibility of using this to manage your collateral and stationery needs.

So what are the benefits of a storefront?

• Save time by streamlining the ordering & reordering processes and typically a faster turn-around time on printed materials.
• Bridge the gap between digital content and print production.
• User friendly; the interface is very intuitive and easy to use.
• Maintain brand consistency by having certain aspects of the materials "locked in" and others aspects variable where users such as sales reps can personalize the materials using their contact information.
• Instant proofing by providing a pdf proof fon the fly for review and immediate approval.
• Reduce print costs by using print on demand to avoid having obsolete materials.
• Approval process for any orders selected to ensure ordering privileges aren't abused.
• Inventory management through reporting allows you to see order history and help in planning for future budgets.

If these are some of the challenges you face in your marketing department, feel free to reach out to me, and I'll be glad to do a live demo of our storefront solution and get started with the examination process. I look forward to hearing from you and helping you put this solution in place to save you time and reduce overall print costs as needed.

Until next time...Elizabeth

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