While we may have lost an hour of sleep when we moved the clocks forward an hour this past weekend, we have gained an extra hour of daylight in the evenings. For me, that makes for more productive days and getting things checked off my "to do" list such as planting flower beds and longer walks with the dogs. The springtime weather and extra daylight are really great motivators for me, and it seems to be the busiest time of year for many of BPI Media Group's customers.
What does spring hold for your company? A lot of busy bees! Trade shows, conferences, or annual fund-raiser events? All of these are busy times for both sales and marketing, so I hope you'll find this short list of time-saving tips helpful, so you can spend more time enjoying the warmer weather and get more things marked off your to-do list.
- Utilize print on demand for short runs of your collateral.
- Promote your brand through specialty items and give-aways at your booth or event. http://bpimediagroup.logomall.com/ to shop promo items.
- Push traffic to your booth via a cross-media campaign using a purl to track the ROI on your campaign dashboard.
- Remind customers and prospects of your spring event(s) through email marketing.
- Send follow up materials after your event via direct mail.
This last item on my list will hopefully be the first on yours:
- Get outside and enjoy Spring!
Until next time...Elizabeth
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