Tuesday, March 27, 2012

Corral Your Print

corral (verb)

cor·ralled cor·ral·ling

Definition of CORRAL: collect, gather

Examples of CORRAL: corralled a scattering of stray pens and quickly stuffed them in the drawer to tidy the desk

Do you need to corral all your print materials into one place? If so, BPI Media Group can definitely help. By setting up a storefront (aka, web-to-print portal), you can manage all your print collateral in one place. There's flexibility to allow you to use both traditional, offset printing and digital, print on demand based on the volume you need to order for each item. Check out our storefront quick demo for some examples of how this works. If you'd like a one-on-one demo, feel free to ask, and I can walk you through the process any time.

Not only can you order all your print materials in this one location, but you can also see order history and usage by downloading reports in a csv format. This is great to see who is ordering what and how many. If you need to have someone approve orders before they're placed, that's no problem. The approval process is very simple and allows you to approve or deny orders on any items you feel need monitoring a little more closely.You can also get reports for fulfillment of orders on those that are filled in a pick & pack format to various locations.

Having your collateral materials available online for reps to order as needed also helps streamline the process. You don't have to find a place to store the materials; they just order online via print on demand, and it ships directly to the rep. UPS, FedEx or USPS can even provide tracking details directly to the rep ordering, so there are no more questions about "when will I get those materials?" This solution also helps maintain brand consistency because there won't be multiple versions of the same brochure floating around among your staff; they'll all have the same version which marketing created and approved. You can even add promotional items to the mix to help manage and track the orders for those items as well.

Once you see how useful and time saving a storefront or web-to-print portal is, we'll need to work together on the storefront planning guide. This will help us in guiding you on the set up that will best work for your company. Not sure if this is right for you? Check out wikipedia's definition of web-to-print here. Still need more details? Just ask...I can share customer testimonials and demo their sites to give you an inside look. (PS-one testimonial attests to how having a print-on-demand ordering site saved one customer over $70K/yr in print costs!)

Until next time...Elizabeth

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